Tencent Tech, 2/15/11
According to an industry source, Shanghai-based online advertising solutions provider AdSame Networks Technology has closed second-round funding with a package worth several million USD. In addition to first-round funding from Matrix Partners China, investors now include Vertex Venture Holdings (China) and US-owned SIG.
Established in 2009, AdSame received funding from Matrix Partners China in September the same year. With offices in Shanghai, Beijing, Guangzhou, Taipei and Chengdu, AdSame currently has over 200 employees.
Another industry source suggests that AdSame is close to officially launching its new Media Matrix marketing platform, designed to provide advertisers with one-stop online marketing support for user group and media analysis, marketing precision and effectiveness monitoring.