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SARFT Licenses Youku for Content Syndication, Video Search

PR Newswire Asia, 2/24/11

Chinese online video site Youku (NYSE: YOKU) recently received several new licenses allowing it to expand its video services in live broadcasting, video search, and production and distribution of original content.

CEO Victor Koo highlighted the importance of the new licenses for production and distribution of original content, allowing Youku to produce its own content and to distribute the content to other media or partners.

Another license authorizes Youku to provide aggregation and indexing services for online video content. The license enables Youku to continue developing its online video search engine, currently in beta testing.

Youku first received two online video licenses from China's State Administration of Radio, Film and Television (SARFT) in July 2008 for Internet audio/video programming transmission and production, which enabled the company to engage in professional content syndication, online video sharing, and original content production.

Keywords: regulation Victor Koo Internet programming television online video video search Youku SARFT Soku YOKU online search license


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