Sohu Launches Mobile Advertising Platform

DoNews, 3/30/11

Chinese Internet firm Sohu (Nasdaq: SOHU) recently announced the release of a mobile terminal advertising platform to be pre-installed in domestically-produced handsets from more than 80% of Chinese handset brands. Approximately 20 mln handsets pre-installed with Sohu's mobile advertising platform are shipped each month. The platform offers mobile advertising within various mobile applications including games, software, music, literature, and video.

Sohu has also signed a cooperative strategic agreement with CR-Nielsen to provide technology support and help Sohu and its advertisers monitor ad effectiveness.

Keywords: handset wireless mobile advertising CR-Nielsen pre-installed Sohu third-party monitoring mobile application

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