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Charm Wins Hisense 2011 TV, Online Ad Accounts

PR Newswire Asia, 4/11/11

Chinese advertising firm Charm Communications (Nasdaq: CHRM) announced that it has been awarded Chinese consumer electronics manufacturer Hisense Group's digital marketing, satellite TV, and provincial TV media advertising accounts for 2011.

Charm Interactive, a full-service digital marketing agency and subsidiary of Charm Communications, will help develop and implement Hisense's internet communications strategy with China's internet portals, including Sina (Nasdaq: SINA), Sohu (Nasdaq: SOHU), Netease (Nasdaq: NTES), and Baidu (Nasdaq: BIDU). Concurrently, Charm Communications' full media communications agency, Charm Advertising, was also awarded Hisense's satellite and provincial television media account for 2011.

Keywords: CHRM online advertising hardware consumer electronics TV advertising Internet marketing television Hisense Charm Communications


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