Netease PR, 4/19/11
Chinese online game developer and operator Netease (Nasdaq: NTES) has launched paid character alterations services for players of its licensed MMORPG World of Warcraft (WoW), allowing users to change their characters' factional allegiance (120 Battlenet points), race (90 Battlenet points), physical appearance (45 Battlenet points) and name (30 Battlenet points).
Editor's Note: 1 Battlenet point = RMB 1.
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