Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Rumor: GAPP Instructs Dangdang to Halt Book Promotion

China News, 4/27/11

Following complaints by brick-and-mortar bookstores to China's General Administration of Press and Publication (GAPP) that Chinese B2C e-commerce site Dangdang's (NYSE: DANG) current book promotion, with prices 35% lower than the average market price, constitutes unfair competition, GAPP has reportedly met with Dangdang and asked the company to halt the promotion. According to industry rumors, Dangdang now accounts for nearly 20% of all publishing industry sales, which is significantly pushing down prices industry-wide.

Keywords: regulation e-commerce Internet B2C Dangdang GAPP DANG


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports