Rumor: Baidu to Embed Bing English Search Results

DoNews, 5/26/11

Chinese internet company Baidu (Nasdaq: BIDU) and Microsoft may partner to offer English-language search results from Microsoft's Bing search engine for English-language queries on Baidu, according to an industry source. Neither Baidu or Microsoft was available for comment on the rumor.

Baidu senior VP Shen Haoyu told Bloomberg that the two companies "won't rule out" expanding on their existing cooperation on Bing, but refused to reveal any details.

An industry insider earlier confirmed that Baidu will soon sign a strategic search agreement with Microsoft, but had postponed the official announcement for unknown reasons.

According to another industry source, Microsoft and Shanghai Alliance Investment's joint venture, Shanghai MSN Network Communications Technology, is responsible for operating Bing in China.

Editor's Note: For more information on this topic, please see "Rumor: Baidu, Microsoft to Partner on Search Ads" MD 5/13/11 issue.

Keywords: Shen Haoyu Internet Baidu Bing Shanghai MSN Network Communications Technology Alliance Investment Microsoft BIDU JV online search

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