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BitAuto Provides Automobile-Content for Baidu Open Search

PR Newswire Asia, 6/02/11

Beijing-based automotive website firm Bitauto (NYSE: BITA) today announced that it has signed an agreement with Chinese internet company Baidu (Nasdaq: BIDU) to be the exclusive supplier of auto-related content for Baidu's Aladdin Search Open Platform.

Pursuant to the year-long agreement, effective from June 1, 2011, Bitauto will provide selected auto-related content, including auto listings, pictures, reviews, and dealer information to enhance Aladdin-enabled search results, which include real-time, dynamic and interactive content alongside static search results. When Baidu users search for auto-related information, Baidu will exclusively display relevant content provided by Bitauto in the Aladdin-enabled section of the search results page.

William Li, chairman and chief executive officer of Bitauto, said Bitauto expects to see two major benefits from this cooperation. First, it will increase traffic and strengthen Bitauto's brand recognition among Internet users. Second, selected information provided by subscribers to Easypass, Bitauto's online marketing platform for new cars, will be displayed directly on Baidu's search results page, which will enhance the competitive advantage of the Easypass platform.

Keywords: William Li Internet automobile Baidu Aladdin BitAuto BIDU online marketing BITA open platform Easypass online advertising online search


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