Beijing Business Today, 6/10/11
Japanese consumer electronics manufacturer Casio announced yesterday that it has discovered numerous Chinese websites reselling Casio watches fraudulently claiming to be authorized resellers. In a statement, Casio said "There are only four authorized Casio online resellers in mainland China: multi-platform marketing company Acorn International (NYSE: ATV), Shanghai Media Group's (SMG) TV shopping channel Shanghai Oriental CJ, C2C & B2C e-commerce site Taobao, and Suning's (002024.SZ) e-commerce platform Suning.com. All others are selling our products illegally." According to Casio's statement, e-commerce sites 360Buy, Dangdang (NYSE: DANG) and Joyo Amazon are unauthorized to sell Casio watches.
360Buy, Dangdang and Joyo Amazon all declined to respond directly to questions regarding official authorization, saying that all Casio watches they sell are authentic products, and 360Buy emphasized that customers who buy Casio watches through its platform are guaranteed after-sale services.
One reseller who wishes to remain anonymous said that the disputes between manufacturers and e-commerce platforms are often due to the impact of e-commerce platforms' low prices on offline sales channels. Taking Casio as an example, the largest discount available offline is 15%, whereas e-commerce platforms can generally offer discounts of up to 30%.