Liu Shuang, CEO of Chinese wireless and TV new media company Phoenix New Media (PNM) (NYSE: FENG), a subsidiary of Phoenix TV (2008.HK), said recently that Phoenix New Media was preparing to launch a high-end social media platform, "Phoenix Kuai Bo." According to Liu, product design and development are nearly done for Kuai Bo, which will undergo internal testing before being officially announced in the near future. Liu described the product as being "bigger than microblogging and faster than blogging."
Phoenix Kuai Bo is one of iFeng's core interactive products for 2011. It will allow users to post rich content including text, images, music, and videos.