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Tianya, 9You Halt Operations of Browser Game

National Business Daily, 7/07/11

Hainan-based online community site operator Tianya Online Network Tech and Shanghai-based online game operator Everstar Online Entertainment (9You) have announced that they have ceased operating licensed browser game DDTank.

According to a Tianya spokesperson, the two companies halted operations after receiving a notice from the game's developer, 7Road Technology.

9You said that co-operated games like DDTank usually have a contract expiration date, and this was the reason for the suspension of operations.

7Road Technology has yet to announce its reasons for requesting a halt to operations.

An industry source disclosed that social game and browser game developers are in a weak position compared to game operators. Taking certain social networking sites and game developers as an example, a source at a social gaming company explained that game developers could take as much as a 48% revenue share, but that this was relatively high for the industry. If the game operator provides its own servers, it usually takes a larger share, and the largest operators can take as much as 80% of revenues.

Keywords: 9You browser game Internet online community Tianya revenue share social game DDTank online gaming licensed game 7Road


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