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Baidu Restructures into Four Main Businesses

Baidu PR, 7/08/11

Chinese internet company Baidu (Nasdaq: BIDU) today announced the realignment of four main business functions: Sales, Commercial Operations, User Products and Technologies, and Commercial Products and Technologies. Baidu will implement an executive rotational program to promote management innovation and efficiency.

Vice president Wang Zhan has been named as head of Sales, which will unify Baidu's direct sales, channel sales, key accounts sales and search engine marketing functions. Wang joined Baidu in July 2000 and has served as vice president since January 2010. He previously was in charge of Baidu's commercial products and mobile Internet business.

Vice president Xiang Hailong has been appointed to oversee the Commercial Operations functions, which will incorporate commercial product applications, service management, sales operations, Baidu Union, and commercial product development functions. Xiang joined Baidu in February 2005 and has served as vice president of sales since April 2007. He previously oversaw direct sales for Baidu's search marketing business nationally.

Vice president Wang Mengqiu has been assigned to head the User Products and Technologies functions, bringing together the client-side software and user R&D functions. Wang joined Baidu in November 2002, and was promoted to vice president in January 2011. She currently oversees search technology R&D and other related activities, and will retain these responsibilities in her new role.

Vice president Wang Jing has been named as head of the Commercial Products and Technologies (including Cloud Computing and Mobile) functions, which will incorporate Baidu's commercial products and technologies, mobile and IT infrastructure functions. Wang joined the Baidu team in April 2010 as vice president of engineering. He previously oversaw the research and development of Baidu's commercial products as well as the company's IT infrastructure.

Baidu also today announced that senior vice president Shen Haoyu is resigning for personal reasons and will leave at the end of this month.

Separately, Victor Liang, senior director of Baidu's legal department, has been promoted to vice president. In his new role, Liang will oversee the legal department, online systems management, policy research, intellectual property and patent-related matters. He will report to Jennifer Li, Baidu's chief financial officer.

Keywords: HR corporate restructuring Victor Liang mobile search online advertising Shen Haoyu Wang Jing Wang Mengqiu Jennifer Li Internet Baidu Baidu Union cloud computing BIDU mobile Internet Wang Zhan Xiang Hailong ad union online search


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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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