Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Goldcool CEO's C2C Start-Up to Launch in October

Beijing Times, 7/12/11

Ge Binbin, founder of Chinese online game developer and operator Goldcool, a subsidiary of Shanda Games (Nasdaq: GAME), revealed today that his new C2C e-commerce site,, would launch in October. Ge said that Shanda Games parent company Shanda Interactive (Nasdaq: SNDA) has committed to joining with two other major investors to move into e-commerce by investing RMB 200 mln in Pinju. Shanda's investment is currently about 40% of the total, Ge said, declining to reveal the proportions of the other two companies' investments.

Technical preparations for Pinju are complete and currently undergoing internal testing, Ge said, adding that the new company was currently in the process of hiring e-commerce talent and would begin trying to attract businesses to the platform in September before the scheduled October launch. Pinju will use Shanda's online payment system Shengfutong, and may consider using Alipay or other payment platforms as well.

Editor's Note: For more information on this topic, please see "Goldcool CEO's E-Commerce Start-Up to Launch within 1 Year," MD 3/22/11 issue.

Keywords: funding Pinju HR third-party payment Shanda Ge Binbin e-commerce Internet C2C SNDA online payment Shengfutong e-payment


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports