Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Rumor: Longcheer Cuts Workforce by 600 in June

China Business News, 7/14/11

An employee at Chinese mobile handset design house Longcheer Holdings said recently that the company laid off between 500 and 600 people last month, and could continue with layoffs in the future. Longcheer employed more than 3,000 people in 2010, a figure that the company now plans to cut back to around 2,000.

The employee said that a decline in the number of clients had led to fewer shipments for Longcheer over the past several months. Although Longcheer has designed several smartphone solutions, its clients have had difficulties making inroads in the smartphone market, as the market for high-end smartphones is currently limited to a few major brands, and gray market "shanzhai" handset makers are unable to find a foothold in the market.

Keywords: HR design house handset smartphone shanzhai wireless Longcheer high-end black market


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports