U.S.-based social game developer Zynga and Chinese Internet firm Tencent (0700.HK) have announced the open beta launch of Zynga City, a localized version of social game CityVille.
The game will include brand-new decorations including lucky fish fountains and local architecture such as the Temple of Heaven and traditional Shanghai residences with which the Chinese audience can identify and connect. In addition, there will be in-game events and competitions linked to Chinese holidays and news as well as culturally relevant game play such as the ability for players to send street peddlers to their friend's cities.
Zynga City was developed by the Zynga China studio.
Zynga City will be operated in China by Tencent and will launch in beta this week for players on Tencent's Pengyou platform with a wider launch on Tencent's main SNS platform, QZone, to follow.
Editor's Note: For more information on this topic, please see "Rumor: Tencent to License Zynga Social Game," MD 4/11/11 issue.