Sina Tech, 7/28/11
Umeng, the mobile application analytics platform incubated by Innovation Works, completed first-round funding last month. Matrix Partners led the investment, which raised USD 10 mln for the company in its second investment since the angel investment it received from Innovation Works last November.
Umeng founder and CEO Jiang Fan said that the company would explore the field of mobile advertising in the future.
Umeng released China's first mobile application analytics service last August, providing real-time data analysis for Chinese Android and iOS developers. According to official figures, Umeng has provided service to more than 10,000 applications, covering more than 50 mln mobile terminal users in China and abroad, and has its data analysis software launched more than 100 mln times per day. Umeng employs more than 60 people.