Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Lenovo Reveals Strategy for China's Lower Tier Cities

Sohu IT, 8/24/11

Chinese laptop, PC, and handset manufacturer Lenovo (0992.HK) yesterday announced its development strategy for 4th, 5th, and 6th tier cities in China, which entails the release of approximately 150 new products from over 45 different product lines. These include personal computing devices and accessories, the company's LePad and LePhone mobile device lines, and devices for the small and medium enterprise market as well as for enterprises with industrial computing needs. Lenovo also stated that it in addition to more than 1,000 retail experience stores, it will also open more than 200 outlets in 4th, 5th, and 6th tier cities as part of the company's mobile internet operations. Lenovo announced that it will also begin selling mobile internet products in all of its retail outlets in China.

With respect to marketing, Lenovo later this year will unveil its "one city, one sign" advertising campaign which involves working with local partners to erect an advertising billboard in the center of more than 2,200 county-level cities throughout China.

Keywords: 4th tier 5th tier 6th tier smartphone marketing hardware Lenovo handset retail strategy PC 0992.HK LePhone LePad tablet computer


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports