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Chinese Authorities Close 6,600 Illegal Online PR Sites

Sina Tech, 8/29/11

China's Ministry of Industry and Information Technology (MIIT) recently announced that over 6,600 illegal online marketing websites have been shuttered so far in a special campaign launched in April. The majority of the closed sites claimed to be able to provide online article deletion or astroturfing services.

During the campaign, industry and commerce authorities handled 150 illegal online public relations cases nationwide, confiscating RMB 1.13 mln in assets. Authorities especially focused on online advertising, forums and bulletin boards. Altogether, over 790,000 articles and news items as well as 1.65 mln cached webpages containing illegal PR content were deleted as of the end of June.

Editor's Note: For more information on this topic, please see "Chinese Authorities Launch Campaign Against Astroturfing," MD 4/14/11 issue.

Keywords: regulation online community illegal Internet online advertising MIIT marketing


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