PR Newswire Asia, 9/15/11
Beijing-based online game developer and operator Perfect World (Nasdaq: PWRD) today announced that it has adjusted its Q3 2011 revenue guidance to RMB 702-741 mln, or a 21-28% YoY decrease, compared to previous guidance of RMB 756-803 mln. In order to further enhance the content of its portfolio and lengthen the life cycle of its existing games, Perfect World has decided to slow down in-game promotional activities for some of its existing games in the third quarter.
Perfect World believes that such fluctuation is only temporary and is a part of the normal product cycle. So far during the third quarter, Perfect World has released a series of expansion packs for its existing games and plans to roll out a few more, including a major expansion pack for its flagship title, self-developed 3D MMORPG Zhu Xian, by the end of the quarter. With continued additions and enhancement to its portfolio, Perfect World expects its performance to accelerate again in the following quarters.