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mInfo, China Telecom SMS Search Reaches 1.6 Mln Daily Queries

Marbridge Consulting, 9/28/11

Shanghai-based mobile search provider mInfo and China Telecom's (NYSE: CHA; 0728.HK) co-developed Best Tone "QuanNengSou" (OmniSearch) SMS mobile search service has exceeded 1.6 mln peak daily queries. The service had 20 mln queries in the month of August alone.

Both traffic volume and the number of active users grew over 100% in Q3 2011 compared to Q1 2011. During the month of August, active users used the service on average once a day per active user.

The service was launched 18 months ago in March 2010, and currently over 96% of search results are returned by the automated system instead of a human representative.

Editor's Note: For more background on this topic, please see "China Telecom: SMS Search to Hit 100 Mln Monthly Queries" MD 5/12/10 issue.

Keywords: WVAS China Telecom wireless Best Tone mInfo mobile search SMS active users 0728.HK CHA Quannengsou


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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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