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Yintai Expects 2011 Sales to Reach RMB 600 Mln

DoNews, 10/20/11

Liao Bin, CEO of Zhejiang-based luxury goods e-tailer, estimated recently that the site will reach RMB 600 mln in sales in 2011.

Liao added that the site currently faces little pressure to increase profitability, and has continued to receive investment this year from its parent company, Chinese department store chain Intime Group (1833.HK). Liao declined to quote an exact figure, but said that Yintai has no current plans to seek third-party venture capital.

According to Liao, Yintai now has a total of more than 2 mln users, less than 50% of whom were introduced to the site through its department store parent company.

Keywords: e-commerce sales volume funding Internet users Intime Yintai Liao Bin luxury B2C 1833.HK


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