Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Hanvon Promotes New E-Book, Tablet, 12/08/11

Liu Yingjian, chairman of Chinese e-reader and handwriting input peripherals manufacturer Hanvon (002362.SZ), unveiled several new products in Guangzhou recently, including the E920 e-reader, an electronic dictionary scanning pen and the Hanvon D10 touch screen tablet computer.

Liu said that out of 50 domestic brands of e-readers currently on the market, 10 of which alone are based in Guangdong province, no more than 5 will survive past 2012. "All the 'shanzhai' (knock-off) brands went under this year," Liu said. "Manufacturing costs have already been lowered as far down as they'll go, and there's little chance that product prices will increase next year."

Editor's Note: In an interview yesterday with the Guangzhou Daily newspaper, Liu said that Hanvon is struggling to compete with Apple's iPad tablet computer. Liu said Hanvon aims to release its latest products as quickly as possible and improve cost controls, but is unlikely to sell its e-readers at a loss.

Keywords: Liu Yingjian computer hardware shanzhai e-book Hanvon tablet 002362.SZ pricing


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports