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China Mobile Unveils Mobile Base Strategy

Sohu IT, 12/14/11

At its 2011 Global Developers Conference in Guangzhou on the evening of December 13, China Mobile (NYSE: CHL; 0941.HK) unveiled its "nine service bases" strategy, as well as some of its mobile internet development strategies.

China Mobile categorizes the bases as "Content" bases (covering music, video, reading, games, and animation), "Function" bases (covering e-commerce, M2M, and LBS), and "General" bases (covering the operator's internet base).

Chen Jianji, general manager of the operator's mobile music base in Sichuan, said that the base had partnered with more than 500 content providers to offer works from 150,000 artists to more than 420 mln users who had tried the service, 60 mln of whom were "VIP subscribers."

Wang Bin, general manager of the operator's mobile video service in Shanghai, said that the base and its partners had built an operations team of more than 1,000 employees working on product development, content partnerships, and service operations. More than 12 mln subscribers use the service each month to access its 2.2 mln items of content from news media and content providers. The service offers more than 60 channels of programming from more than 100 content partners.

Li Hui, general manager of the LBS base in Liaoning, said that the base had been established in 2006 for mobile network positioning product R&D and operations. The base currently works with more than 4,000 companies around the country in more than 40 industries, and has received a Class A online mapping license from China's National Administration of Surveying, Mapping and Geoinformation (NASMG).

Yan Zhongwei, general manager of the mobile internet office at China Mobile's data division, said that the operator had set up three channels for access to its services: its Mobile Market application store, the Fetion mobile instant messaging service, and the Wireless City networks it has built. These three channels will be managed by the mobile internet base, Yan said.

Editor's Note: Bai Lin, deputy general manager of the mobile internet base in Guangdong, announced the launch of the "Fetion+" platform, the operator's personal cloud platform, which comprises instant messaging, SNS, "Caiyun," and open platform functionality. "Caiyun" is targeted at individual users, and provides 16 GB of free storage for mobile phone SD backups as well as backup services for contact lists, remote mobile handset management, and handset search and retrieval services.

Keywords: mobile literature mobile gaming m-commerce mobile mapping Li Hui Yan Zhongwei Bai Lin Wang Bin China Mobile license users wireless mobile video Fetion wireless city mobile music National Administration of Surveying Mapping and Geoinformation LBS M2M CHL 0941.HK Mobile Market mobile Internet Chen Jianji app store mobile IM


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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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