Chinese Internet firm Sohu's (Nasdaq: SOHU) online video platform Sohu Video has formed a strategic partnership with Lionsgate Entertainment to obtain the mainland China online broadcasting rights to nearly 300 items of content. Content would include the TV dramas Mad Men and Weeds. Sohu Video will also engage in large-scale marketing for Lionsgate content.
Editor's Note: For more information on this topic, please see "Sohu Video Licenses 400 20th Century Fox Film Titles," MD 9/14/11 issue.
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