Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Huayi Bros, Tencent Partner on TV Drama Production

The Beijing News, 12/26/11

Chinese film and TV production firm Huayi Brothers (300027.SZ) has revealed that it plans to jointly invest with Chinese internet company Tencent (0700.HK) to shoot two TV dramas in 2012. Huayi Brothers will be responsible for the television broadcast rights and related copyright management, while Tecent will be responsible for new media rights management.

Huayi Brothers and Tencent signed a strategic cooperation agreement on December 22, 2011. Under the agreement, in addition to the joint investment in the two TV dramas, Tencent will also launch a "Huayi Brothers Zone" channel on its website.

Additionally, Huayi Brothers will grant the internet broadcast rights to Tencent for its TV dramas and films, including altogether 800 episodes of original TV dramas, such as "Lianhuan Tao" and "Mulan" (yet to be released), as well as films such as "Ni Zhan" and "LOVE" (yet to be released). The total licensing fee for this content amounts to RMB 122 mln.

Keywords: TV content production content Internet television Tencent TV Drama Huayi Brothers 0700.HK 300027.SZ broadcasting rights


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports