TMall Launches Virtual "Try It On" Video Service
DoNews, 3/15/12
Alibaba Group's B2C e-commerce site TMall has announced the release of a new video recognition tool that allows users to film themselves with their webcams (e.g. their face) and obtain an image of themselves with a selected product, making online shopping more convenient.
The tool is currently in testing with eyeglasses, rendering a 360 degree rotatable image of the user wearing a selected pair of eyeglasses, which users can then directly purchase.
Editor's Note: For more information on this topic, please see "TMall To Launch Video Shopping Service Next Month," MD 2/27/12 issue.
Keywords: e-commerce Internet B2C Alibaba Group TMall
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