ChinaNet Partners with China Business Journal
ChinaNet, 4/26/12
Chinese online and TV advertising firm ChinaNet Online Holdings (Nasdaq: CNET) has announced that it has entered a strategic partnership with China Business Journal (CBJ). The two firms will cross-promote each other's services across their networks of online and offline assets.
The strategic partnership focuses primarily on ChinaNet's liansuo.com services for large, medium and small-medium businesses and entrepreneurs. Starting this month, ChinaNet will begin to run weekly advertisements in China Business Journal's print and online magazines. In exchange, the ChinaNet will share its internet resources to help CBJ further expand its existing subscription rate with the potential to obtain more advertisement requests from SMEs.
In addition, the two companies will conduct joint marketing campaigns to highlight key developments in the franchise industry and with SMEs in Greater China. The first campaign, scheduled to occur in the third quarter of 2012, will cover the analysis of SMEs, brand development and marketing, business management of chain stores, sales channel expansion, and establishing franchises in 3rd and 4th tier cities in China.
Keywords: TV advertising Internet CNET ChinaNet television
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