Chinese Readers Value E-books at RMB 3.5
The Beijing News, 5/07/12
Wei Yushan, vice president of the Chinese Academy of Press and Publication, recently released the results of a national sample survey which revealed that the majority of readers in China are willing to pay an average price of RMB 3.5 for one e-book, with nearly half of those readers able to purchase an e-reader.
Wei disclosed that 75.3% of those surveyed preferred paperback or hard cover books, 11.8% preferred to read online, 9.4% preferred to read on their phones, and only 2.5% would opt to read on an e-reader.
Keywords: Wei Yushan hardware software statistics e-book pricing
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