Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Qihoo 360 Portal Drops Google as Default Search Engine

Tencent Tech, 8/21/12

Tencent Tech has learned that as of August 21, Chinese online security software developer Qihoo 360 (NYSE: QIHU) has chosen its new search aggregator ( as the default search engine for its navigation portal (, abandoning the company's long-standing partnership with Google.

Searches from Qihoo 360's navigation portal now redirect to the search aggregator interface, which offers news, web, video, MP3, image, map, and Q&A search.

A source familiar with Qihoo 360 revealed that CEO Zhou Hongyi has gotten channel partners from his days at Yahoo China's "3721" real name search service back together. Following the sale of 3721, many of these channel partners "converted" to work with Chinese internet company Baidu (Nasdaq: BIDU).

Another source close to the matter revealed that Qihoo 360 has invested in a search engine company founded by "a well-known Chinese search technology researcher," but that the company has stayed low-key.

Editor's Note: As reported, a visit to the navigation page displays Qihoo 360's search aggregator in a drop-down menu to the right of the search field as the default search engine. The drop-down menu also lists Baidu, Google, Netease's (Nasdaq: NTES) Youdao search engine, and the People's Daily search engine Jike.

Tencent Tech reports that Fu Sheng, CEO of Kingsoft Corporation's (3888.HK) anti-virus software subsidiary Kingsoft Network Technology, revealed on his Tencent Microblog that over the five days following the launch of Qihoo 360's search aggregator, the essentially unknown site quickly took a nearly 10% share of China's search market.

For more information on this topic, please see "Qihoo 360 Launches Online Search Aggregator," MD 8/16/12 issue.

Keywords: Fu Sheng Zhou Hongyi Netease Internet aggregator portal online search Baidu Youdao Google People's Daily BIDU NTES Qihoo 360 Jike QIHU


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports