Dangdang Introduces Browser Gaming Platform

Donews, 9/26/12

Chinese B2C e-commerce site Dangdang (NYSE: DANG) has partnered with Beijing-based browser and flash game developer Huanju8.com to launch a browser gaming platform (http://ihuanju.e.dangdang.com) featuring 10 games.

Hangzhou-based C2C & B2C e-commerce site Taobao's browser game platform currently features 11 games, while rival 360Buy will launch its browser game channel on the eve of China's October 1 National Day holidays.

Games on the platform are provided and operated by Huanju8, while Dangdang will handle marketing and related services.

Editor's Note: For more information on this topic, please see "Update: 360Buy to Launch Browser Game Co-Operation Platform," MD 9/13/12 and "Taobao Launches Browser Game Co-Operation Platform," MD 6/01/12 issues.

Keywords: browser game Internet Dangdang DANG Huanju8 online gaming

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