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Jiuxian's Singles Day Sales Exceed RMB 60 Mln

Tencent Tech, 11/12/12

Chinese wine and spirits B2C e-commerce site Jiuxian.com has announced that its Singles Day (November 11) sales volume exceeded RMB 60 mln, up nearly six-fold compared to Singles Day 2011. Starting in September, Jiuxian invested RMB 100 mln in preparation for the sales event, stocking ten times the amount of inventory it prepared last year.

Editor's Note: For more background on this topic, please see "Jiuxian Expands Resources for Singles Day Promotions" MD 10/24/12 issue.

Keywords: revenue e-commerce Internet B2C Jiuxian Singles Day marketing alcohol

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