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Former Shanda Lezo ROM Director Joins LeTV

iFeng, 11/20/12

Huang Tao, former head of Chinese online media and game operator Shanda Interactive's Lezo (Lezhong) Android-based mobile operating system ROM project, has joined online video site LeTV (Leshi) (300104.SZ) as head of development for LeTV's user interface system, bringing an R&D team of more than 10 people with him. A LeTV spokesperson confirmed the report.

Shanda officially launched its Android-based Lezo ROM, which comes pre-installed on Shanda's Bambook e-reader, in February 2012. On October 31, however, Shanda closed its Lezo forums 264 days after launch due to a lack of interest in the project at Shanda.

Huang previously held postings at Motorola, Borqs, Baidu (Nasdaq: BIDU), and Shanda, working on Android OS development since 2007. In addition to Lezo, Huang was involved in developing China Mobile's (NYSE: CHL; 0941.HK) OPhone OS and the Baidu Yi mobile OS.

According to an industry source, LeTV has been poaching technical, R&D, management and sales personnel from Samsung, Motorola, Lenovo (0992.HK), and Vancl in order to smooth its entry into the smart TV market.

Editor's Note: For more background on this topic, please see "Shanda Launches Android-Based ROM" MD 2/13/12 issue and "LeTV to Release TV STB Next Month" MD 11/14/12 issue.

Keywords: HR Shanda television online video LeTV user interface 300104.SZ Leshi set-top box Internet TV Huang Tao Lezo mobile OS

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