Yougou to Expand Presence on Third-Party E-Commerce Platforms
Sina Tech, 12/03/12
Chinese online fashion company Belle's B2C footwear site Yougou.com today announced it has accelerated its open platform strategy in H2 2012, with plans to continue opening stores on third-party platforms not only to diversify channels for third-party shoe brands, but also to increase sales and reach of its own brands.
Yougou CMO Xu Lei disclosed that Yougou.com will remain the company's central development focus, but Yougou will also evolve to become a vertical e-commerce brand for third-party retail suppliers.
Keywords: Xu Lei e-commerce Internet B2C online fashion Belle Yougou open platform
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