Mapbar Rebrands LBS Mobile Application

36Kr, 12/13/12

Beijing-based online and mobile mapping services provider Mapbar Technology has released version 3.0 of its Mapbar Suixing LBS mobile application, rebranding it "Cha Zhoubian" ("Check Surroundings"). The new version replaces the former's horizontal layout with a vertical scrolling interface, expands the number of vertical search icon columns from two to three, and moves the search tags page to the landing page, enabling users to search for information on nearby events, people, and places.

Mapbar's "Cha Zhoubian" has also partnered with group buy directory site Tuan800 to launch a 20-day, RMB 50,000 discount promotional campaign.

According to the "Cha Zhoubian" R&D team, the app already has nearly 1 mln users, with the percentage of daily active users reaching nearly 10%. The three most popular channels are "Nearby Microblogs," "Nearby Dining," and "Hotel Reservations."

Mapbar's in-house innovation team has grown to 15 people.

Keywords: mobile application wireless mobile mapping LBS Mapbar

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