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Tianpin Establishes Food Channel

Ebrun, 12/27/12

B2C e-commerce site, operated by Shanghai Yingfu E-Commerce Co., Ltd., recently launched a food products channel as part of its slow transition from offering apparel and general merchandise to becoming a comprehensive B2C e-commerce platform. A spokesperson said that in addition to expanding the product categories available on the site, the new food channel can rapidly increase the number of new users as well as improve user experience and stickiness.

Editor's Note: For more background on this topic, please see "B2C E-commerce Site Tianpin Revamps Website" MD 11/28/12 issue.

Keywords: e-commerce Internet B2C Tianpin Yingfu


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