Suning.com to Introduce SNS
Tencent Tech, 3/29/13
A source at Chinese consumer electronics and home appliances retailer Suning's (002024.SZ) B2C site Suning.com said today that the company is working on an all-new social service that it plans to launch at the end of March. The new site is positioned as a "cutting-edge platform for shopping and service experience sharing, Q&A, and O2O."
Suning.com's new social site will approach the market from three angles. The first of these is the product category angle: Suning.com offers products in a number of categories, and has dedicated staff for each category who will provide Suning.com users with the latest information. The second angle is that of customer interest: the new social site will offer a wealth of content and news updates, and will increase interaction between Suning and its customers. The third angle is that of market localization: Suning has 1,700 stores around China, covering most cities around the country, and Suning.com will serve as an organizing platform for offline Suning sales, and will offer locally specialized services for Suning members around China.
According to the source, the childcare e-commerce site Redbaby, which Suning acquired in 2012, has been completely integrated into the new Suning.com social site. An employee working on the site said that the Redbaby section of the site had remained focused on offering professional services and guidance for members, and had enjoyed a loyal and stable customer base. The integration of Redbaby into the new Suning.com site signals the complete integration of customer services for the two platforms.
With the launch of the new site, Suning.com aims to offer the industry's most professionally developed customer communities for 3C, home appliances, childcare, and cosmetics products. A spokesperson for the project said that Suning.com is hiring staff and moderators nationwide to support the new site, adding that Suning.com's next move will be to build out other social site sections in other categories of interest.
Keywords: online shopping SNS e-commerce Redbaby Internet B2C Suning 002024.SZ Suning Yigou
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