On April 8, a spokesperson for the State Administration for Industry and Commerce's Department of Market Regulation said that despite Apple's apology to Chinese customers, the government will continue to follow up on the company's violation of consumers' rights. The spokesperson said that Apple will have to face the consequences for its failure to respect Chinese law.
The SAIC will continue to take legal measures in order to ensure that Apple's marketing and sales remain restricted to the scope permitted by Chinese law.
Editor's Note: For more background on this topic, please see "Apple CEO Apologizes to Chinese Consumers" MD 4/01/13 issue and "SAIC to Strengthen Oversight of Apple Products" MD 3/28/13 issue.
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