Taobao to Integrate Weike Business with Main Site

Ebrun, 4/28/13

Hangzhou-based C2C & B2C e-commerce site Taobao began integrating its customized service platform Taobao Weike (http://weike.taobao.com) with the main Taobao site, in hopes of streamlining transaction, rating, and payment workflows for service products offered by Taobao Weike. The Taobao Weike platform allows designers to submit custom-designed merchandise for possible large-scale purchase and distribution from Taobao vendors.

There are currently more than 30,000 experienced designers using the Taobao Weike platform. Weike services are presently limited to Taobao, sister B2C TMall, and other seller-related services from Alibaba Group. A spokesperson for the product said that as Taobao Weike's capabilities and service product sales systems mature, the site could eventually open its resources to a wider group of clients, including offline businesses, e-commerce businesses, and individual clients.

Keywords: e-commerce Taobao Internet customization B2C C2C Weike

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