Future TV to Share Revenue with Internet TV Content Providers

Sarft.net, 11/05/13

Internet TV operator Future Television has implemented a revenue sharing model for partner internet TV platforms providing content to Future TV viewers. At the same time, Future Television has also released paid content products, providing customers with a number of online payment options to complete on-demand program purchase directly through user TVs. Future Television is the internet TV subsidiary of China Central Television's national online TV station CNTV.

Mainland Chinese internet TV platform content is still primarily offered free of charge and without commercial advertising for Future Television customers. Future Television is currently in the process deploying advertising systems.

The second phase of Future Television's integrated broadcast platform has added content provider management, online payment options, service support, and fee calculators. The new platform also increases the number of possible concurrent users of the system 100-fold.

Keywords: television Internet TV CNTV Future TV Future Television TV payment CCTV revenue share business model TV advertising

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