Xiaomi Targets 100 Mln Handset Shipments in 2015
Leiyunwang.com, 3/30/14
Lei Jun, CEO of Beijing-based Android device maker Xiaomi, has announced that Xiaomi is targeting revenue of RMB 70 bln in 2014, and anticipates that revenue and handset shipments will reach RMB 100 bln and 100 mln units, respectively, in 2015.
Revenue in Q1 2014 increased 150% YoY, according to Lei, and Xiaomi expects to ship between 50 mln and 60 mln smartphones this year, up from 18.7 mln units shipped in 2013.
Editor's Note: Xiaomi previously announced that the company was targeting 2014 handset sales of 40 mln. For more background on this topic, please see "Xiaomi 2014 Smartphone Shipments to Reach 40 Mln" MD 1/02/14 issue. The increase in Xiaomi's expected sales volumes in 2014 and 2015 is good news for Japanese component makers, who supply many of the key technologies used in Xiaomi's handsets. Xiaomi's Mi3, for example, uses Sony's CMOS image sensor for the camera, Sharp's IPS liquid crystal panels for the display, a variety of connectors from Hirose Electric and Japan Aviation Electronics Industry, and filters and other parts from Murata Manufacturing and Taiyo Yuden.
Keywords: Lei Jun handset revenue wireless Xiaomi smartphone shipment volume forecast Japan component
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