Tencent Games, 4/18/14
According to Beijing-based mobile game developer and operator Chukong Technology, cumulative downloads of the company's licensed cartoon-style mobile action card game Qin's Moon Mobile will soon surpass 10 mln, and the company will award in-game gift packages valued at RMB 888 to all players online at the time the figure is reached.
Chukong has also announced a partnership with Chinese out-of-home display advertising network operator Focus Media, spending RMB 10 mln to place indoor ads for Chukong's mobile games in buildings in 24 cities in China. Chukong mobile games are available on mobile app stores from Qihoo 360 (NYSE: QIHU), Wandoujia, UCWeb, and Baidu (Nasdaq: BIDU).
Closed beta testing of Qin's Moon was launched on February 21, and public beta testing began on March 25. Cumulative downloads for the app across all channels has surpassed 8 mln.
Editor's Note: For more background on this topic, please see "'Qin's Moon Mobile' 3-Day Revenue Hits RMB 1.5 Mln" MD 2/26/14 issue. To help gaming enterprises and industry analysts gain a comprehensive overview of China's major mobile game developers, publishers, distribution platforms, mobile games, and mobile game industry M&A deals and partnerships, Marbridge has recently released its Q1 2014 Chinese Mobile Gaming Industry Matrix.