Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Chukong's 'Qin's Moon' Downloads Approach 10 Mln

Tencent Games, 4/18/14

According to Beijing-based mobile game developer and operator Chukong Technology, cumulative downloads of the company's licensed cartoon-style mobile action card game Qin's Moon Mobile will soon surpass 10 mln, and the company will award in-game gift packages valued at RMB 888 to all players online at the time the figure is reached.

Chukong has also announced a partnership with Chinese out-of-home display advertising network operator Focus Media, spending RMB 10 mln to place indoor ads for Chukong's mobile games in buildings in 24 cities in China. Chukong mobile games are available on mobile app stores from Qihoo 360 (NYSE: QIHU), Wandoujia, UCWeb, and Baidu (Nasdaq: BIDU).

Closed beta testing of Qin's Moon was launched on February 21, and public beta testing began on March 25. Cumulative downloads for the app across all channels has surpassed 8 mln.

Editor's Note: For more background on this topic, please see "'Qin's Moon Mobile' 3-Day Revenue Hits RMB 1.5 Mln" MD 2/26/14 issue. To help gaming enterprises and industry analysts gain a comprehensive overview of China's major mobile game developers, publishers, distribution platforms, mobile games, and mobile game industry M&A deals and partnerships, Marbridge has recently released its Q1 2014 Chinese Mobile Gaming Industry Matrix.

Keywords: users Focus Media wireless out-of-home display Chukong Qin's Moon Mobile mobile gaming


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports