Spring Rain Allows Doctors to Set Own Prices
36Kr, 4/29/14
Beijing-based mobile app developer Spring Rain Software ("Chunyu Tianxia") has released version 5.0 of the company's "Chunyu Yisheng" ("Spring Rain Doctor") mobile app, featuring a new "floating hospital" module that allows doctors to offer self-priced medical services on the app:
At present, the following services are available through Spring Rain's "floating hospital" module:
1. Quick Calls: After selecting a medical department, users pay RMB 15 to initiate a call request, but cannot request a specific doctor. After doctors in the department accept the call request, users have 60 minutes to initiate a call with one of the doctors, with no limit on call duration.
2. Online Consultations: Users can schedule an online medical consultation with a specific doctor. During the consultation, users can describe their specific medical issues to the doctor using text and graphics, and the doctor will issue a response within 24 hours. Pricing ranges from RMB 6 to RMB 50 per online consultation.
3. Telephone Consultations: Users can schedule a telephone consultation, up to 15 minutes long, with a specific doctor. Prices range from RMB 60 to RMB 400 per call.
4. Personal Doctor Service: For RMB 30 to RMB 300 per week, users can purchase unlimited online and telephone consultations with a doctor of their choosing. Spring Rain members who pay using Chinese third-party payment processor Alipay will enjoy a discount.
5. Personal Consultation Scheduling: Users can submit relevant medical data and records via the app, then go to select hospitals for a personalized consultation following approval by a doctor. Pricing ranges from RMB 0 to RMB 300 per appointment.
At present, "Spring Rain" has 13,000 registered doctors and more than 18 mln users, with an average of 5,000 new users joining the service as paying members each day. The paid membership service was first introduced by "Spring Rain" at the end of 2013.
Editor's Note: For more background on this topic, please see "Spring Rain to Launch Premium Healthcare Membership Service" MD 12/19/13 issue.
Keywords: business model mobile healthcare users wireless Chunyu Tianxia Spring Rain Doctor
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