Rumor: China Mobile, Apple to Split Carrier Billing Revenue 15:85

GameLook, 5/06/14

According to a source close to the matter, under the previously announced carrier billing partnership between China Mobile (NYSE: CHL; 0941.HK) and US consumer electronics giant Apple's China App Store, China Mobile will receive a 15% share of all China App Store revenue for purchases carried out using China Mobile carrier billing. The proportion of revenues awarded to app developers will be determined by Apple on a per-app basis.

Apple's App Store currently accounts for 18% of all Apple's App Store downloads, but only 3% of total revenue.

Editor's Note: For more background on this topic, please see "Update: China Mobile, Apple Partner on Carrier Billing" MD 5/05/14 issue.

Keywords: revenue share mobile payment China Mobile wireless app store Apple CHL 0941.HK

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