JD.com Targets Rural China with 500 County-level Service Centers

Beijing Business Today, 1/15/15

Beijing-based B2C e-commerce platform JD.com (Nasdaq: JD) has already opened 100 county-level service centers nationwide aimed at the rural market, with plans to have more than 500 in operation by the end of this year. Most centers will be located in the busier parts of county-level cities, and will each cover an area of around 150 m2.

A spokesperson said the centers will not only provide regional order management, delivery and product display, but will also hire and train rural representatives. JD.com will recruit tens of thousands of representatives to provide after-sales and financial services to non-city dwellers.

Keywords: logistics e-commerce Internet rural B2C JD.com JD

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