Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

China's Internet User Base Hits 649 Mln in 2014

CNNIC, 2/03/15

China's internet user base reached 649 mln in 2014, up 31.17 mln from the end of 2013, according to newly released data from the China Internet Network Information Center's (CNNIC) H2 2014 State of the China Internet Report. Internet penetration reached 47.9% in 2014, up 2.1 percentage points from the end of 2013.

China had 557 mln mobile internet users (users accessing the internet via mobile handsets) at the end of 2014, up 56.72 mln from the end of 2013.

The proportion of internet users accessing the internet through mobile handsets increased to 85.8% during H2 2014, up 4.8 percentage points from the end of 2013, while 70.8% accessed the internet via desktop computers, 43.2% accessed using laptop computers, 34.8% accessed using tablets, and 15.6% accessed using smart TV sets.

A total of 20.60 mln domain names were registered in China as of the end of 2014.

The following are the percentages of total internet users who accessed various online services in H2 2014:

ApplicationUsers (Mln)PenetrationYoY Growth
Instant Messaging587.7690.6%10.4%
Search Engine522.2380.5%6.7%
Online News518.9480.0%5.6%
Online Music478.0773.7%5.5%
Online Video432.9866.7%1.1%
Online Games365.8556.4%8.2%
Online Shopping361.4255.7%19.7%
Online Payment304.3146.9%17.0%
Online Literature293.8545.3%7.1%
Online Banking282.1443.5%12.8%
Online Travel221.7334.2%22.7%
Group Buy172.6726.6%22.7%
Internet Financial Service78.4912.1%N/A

The following are the percentages of total mobile internet users who accessed various mobile services in H2 2014:

Mobile ApplicationPenetration
Mobile Instant Messaging91.2%
Mobile Search77.1%
Mobile News74.6%
Mobile Music65.8%
Mobile Video56.2%
Mobile Gaming44.6%
Mobile Shopping42.4%
Mobile Literature40.6%
Mobile Payment39.0%
Mobile Banking35.6%
Mobile Microblogging30.7%
Mobile E-Mail25.2%
Mobile Travel24.1%
Mobile Group Buy21.3%
Mobile BBS13.6%

Keywords: H2 2014 mobile gaming Internet mobile application mobile literature penetration online video online banking mobile video online travel BBS online literature online music instant messaging mobile payment mobile music mobile banking mobile search mobile travel CNNIC e-mail Internet users mobile e-mail mobile Internet online payment microblogging online shopping mobile internet users online gaming m-commerce blogging online search e-payment online information service mobile IM domain name group buying national statistics


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports