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China's Jan-Feb 2017 Online Retail GMV Up 32% YoY

NBSC, 3/14/17

China's gross merchandise volume (GMV) of online retail products and services reached RMB 858 bln for the two months ended February 28, 2017, up 31.9% YoY, according to newly released figures from the National Bureau of Statistics of China (NBSC).

Of this figure, online consumer goods comprised RMB 641.9 bln, up 25.5% YoY, and accounting for 11.1% of overall consumer goods retail sales.

MonthOnline Retail GMV (RMB/Bln)Online Consumer Goods GMV (RMB/Bln)Online Services GMV (RMB/Bln)
Jan-Feb 858.0 641.9 216.1

Editor's Note: Prior to 2016, the NBSC broke down its monthly online retail GMV statistic into two categories: online consumer goods GMV and online services GMV. However, from January 2016, the NBSC stopped providing specific figures for the online services GMV category. Accordingly, the online services GMV figures in the table above were calculated by Marbridge with the assumption that online services continues to be the other component of the NBSC's monthly online retail GMV statistics.

Keywords: C2C Internet National Bureau of Statistics of China GMV B2C online shopping e-commerce national statistics


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