Chinese entertainment conglomerate Dalian Wanda Group and Chinese online ratings, group buy, and food O2O business Meituan-Dianping recently signed an O2O-focused strategic partnership agreement in Guangzhou.
The partnership between Meituan-Dianping and Wanda's offline retail business will focus on southern China and will include services such as special late-night meals and other O2O services. The parties will make use of their online and offline resources to provide a set of O2O solutions including O2O traffic generation, food takeout delivery, and big data services.
Meituan-Dianping's platforms feature capabilities for marketing, big data, payments, and services, which can help Wanda's malls to provide better services for users. In addition to providing marketing services to help drive traffic to Wanda's malls, Meituan-Dianping can also help to create smart payment platforms allowing users to make payments more easily and receive promotional offers.
Editor's Note: Wanda's last major O2O partnership, a joint venture called Feifan that was supposed to have included investment from Wanda, Baidu (Nasdaq: BIDU), and Tencent (0700.HK), ended up being a solo effort after Baidu and Tencent abandoned the deal. For more background on Feifan, please see Wanda Reveals Baidu, Tencent Did Not Invest Funds in O2O Local Life JV 'Feifan' and Rumor: Baidu, Tencent Drop Out of E-commerce JV with Wanda Group, MD MD 8/04/16 issue.