China's State Administration of Press and Publication, Radio Film and Television (SAPPRFT) recently announced new requirements for strengthening management over online audio-visual live quiz show activities.
The announcement points out that starting this year, several online platforms have launched live, video-based interactive quiz programs offering various prizes to participants, which have attracted participation by many online users. SAPPRFT said that some online platforms do not have required licenses to offer live broadcasts of audio-visual programming and that some platforms are simply seeking to attract visitors by offering vulgar and inappropriate content.
SAPPRFT identified five requirements for online live quiz show programming:
1. Online live quiz show topics should include only healthy and beneficial knowledge content, and may not include any content that is prohibited by law. Quiz shows may not broadcast vulgar or lowbrow content or encourage users to worship money obsessively.
2. Platform operators must have legally-required licenses for offering live, online audio-visual programming. No organization or individual may offer online live quiz programming without a license to transmit audio-visual programming over an information network.
3. Licensed platforms must strictly carry out all recording and auditing formalities and must adopt effective content auditing and management mechanisms.
4. Hosts for live quiz show programs should meet requirements for broadcast television program hosts.
5. Online live quiz program content must not include excessive marketing or sensationalism.