IT Home, 3/15/18
Nine Chinese handset manufacturers, including Xiaomi, ZTE (0763.HK; 000063.SZ), Huawei, Gionee, Lenovo (0992.HK), Meizu, ZTE sub-brand Nubia, Oppo, and Vivo, will launch a "Kuai Yingyong" (literally "Fast Application") standard on March 20 which will replace regular apps in some scenarios.
Fast Application is a new app ecosystem based on a hardware platform jointly released by the nine handset manufacturers. It uses front-end technology stack development and renders natively, possessing the advantages of both native apps and H5 pages, a version of HTML5 developed in China. Users will be able to just click on and use an app without having to download and install it.
The Fast Application framework will be integrated into the smartphone operating system (OS) of each manufacturer, seamlessly connecting users with app services at the OS level, improving user experience and app service conversion rates, while also supporting user retention features such as generating a home screen icon.
The Fast Application standard and platform allows for a major reduction of development and marketing costs for developers, allowing them to run their apps across handset manufacturers on a unified standard.