Chinese internet conglomerate Alibaba Group's (NYSE: BABA) operating system AliOS and its smart car system developer Banma Network Technology recently published videos demonstrating augmented reality (AR) navigation capabilities in a variety of driving scenarios, marking the world's first integration of AR navigation into a vehicle OS. This technology is already being integrated into Roewe's electric SUV Marvel X, which has a launch date in September.
As opposed to traditional navigation modes, AliOS integrates the results of visual recognition with location and map navigation elements to render an AR image on an LCD display. AR elements, including current speed, driving information, and distance to the next car, are overlaid on the actual road. Smart decision assistance, such as when to go straight and when to turn, is also integrated into the AR display. The AR panel can also provide warnings for lane drifting and imminent rear-end collisions.
AliOS is currently challenging more technical problems, such as combined calculations of car position from vision + GNSS (global navigation satellite system) + IMU (inertial measurement unit) + MM (map matching). Alibaba's target is to create AR navigation down to the level of driving lane.